Multi-market artwork compliance: navigating EU vs. US regulations
A label that clears every EU requirement can still fail the moment it crosses into the US, or the other way around. This session breaks down where the three markets actually diverge, and what it takes to catch the difference before it reaches print.
The compliance gap between borders
Your label is compliant. Just not everywhere.
A protein bar cleared for the US shelf can fail the moment it lands on an EU label. The nutrition panel format is wrong, an allergen is missing its emphasis, or a keto claim that’s fine in America has no legal basis in the EU or UK. None of it looks wrong, until a regulator, retailer, or recall says otherwise.
The real challenge isn’t getting one label right. It’s managing dozens of them, across every market, every version, every claim, without losing track of what changed. A shared reference document, the right stakeholders in the loop, and a tool that can spot every deviation between source and artwork are what keep three markets’ worth of rules from colliding on one pack.
"Understanding compliance is the first step in the journey of gaining access to markets. Achieving and maintaining compliance is what enables businesses to commercialize successfully. Once a business understands its obligations, maintenance can be systemized to stay abreast of the changes."
Tessa Anderson
Food Compass ComplianceWhat’s covered:
- Where EU, UK, and US labeling rules actually diverge
Allergens, nutrition formats, claims, and naming conventions — and which gaps carry the sharpest enforcement risk right now.
- How workflow gaps let deviations reach print
Why a single source of truth, cross-functional sign-off, and version control decide whether an earlier draft’s deviation survives all the way to the shelf.
- What’s changing under the EU’s PPWR
The August 2026 deadline, on-pack disclosure obligations, QR-code and digital product passport requirements, and who owns compliance across the supply chain.
"You're the reviewer — not the one trying to spot the deviation. A software tool doesn't see what it expects to see. It tells you exactly what's different."
Mike Baird
Director of Product Management, Schlafender Hase
Meet the speakers:
Dagmar Moreside
Strategic Business Development, CPG/FMCG Lead, Schlafender Hase
Leads GTM strategy at Schlafender Hase, translating CPG/FMCG packaging artwork pain points into content verification use cases. Host & moderator.
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Tessa Anderson
Founder & Director, Food Compliance Compass
Regulatory affairs expert with over 20 years supporting food and beverage brands across the UK, EU, and US markets, specialising in allergen risk and international labeling compliance.
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Mike Baird
Director of Product Management, Schlafender Hase
More than 25 years working with global packaging, labeling, and artwork management teams. Focused on where regulatory requirements meet everyday workflow inside TVT.
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