Approved, printed… recalled: The consumer packaging risk no one catches
The defect was there from version one. It survived artwork review, stakeholder sign-off, and print approval. This webinar shows exactly how that happens and what it takes to catch errors before they reach the shelf.
Your process works. Until it doesn’t.
Packaging teams in FMCG work hard to get things right. Artwork goes through rounds of review. Stakeholders sign off. Checklists get ticked.
But most approval processes rely on human eyes checking against earlier versions — and human eyes miss things. A font weight shifts. A regulatory claim drops a word. A barcode degrades. None of it looks wrong until something goes wrong.
Version two gets approved. The team moves to version four. And the deviation travels with the file all the way to print.
This webinar digs into where those gaps live, why standard review processes can’t close them, and what “actually caught” looks like in practice.
What's covered:
1. The reality of packaging risk
What regulators, insurers, and consultants actually see — from undeclared allergens to mislabeled cosmetics — and why the complexity keeps growing.
2. When workflows fail
How multi-version reviews, cross-functional sign-offs, and time pressure create the conditions for error — even when everyone is following the process.
3. The business impact of catching it late
Reprints. Recalls. Retailer penalties. Regulatory challenges. What it actually costs when an error reaches the shelf — and what ROI looks like when you close the gap early.
"The more checks you have, the decrease in accuracy. Especially when you're dealing with very cross-functional teams spread across geographies and departments."
Dagmar Moreside
Strategic Business Development Manager, Schlafender Hase
Meet the speakers:
Dagmar Moreside
Strategic Business Development, CPG/FMCG Lead, Schlafender Hase
Leads GTM strategy at Schlafender Hase, translating CPG/FMCG packaging artwork pain points into content verification use cases. Host & moderator.
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Olivia Santoni
Director, Bloom Regulatory
Olivia advises Beauty & Personal Care, Food & Beverage, and OTC brands on regulatory compliance across multiple markets. Her work includes INCI compliance, EU and UK regulatory frameworks, claims substantiation, and label review for complex and allergen-sensitive products.
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