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Proofreading team needs an automated solution for higher accuracy
AstraZeneca was looking for a tool that would fit their internal quality control processes and help keep suppliers accountable.
A global pharmaceutical company operating in 100+ countries, AstraZeneca needed an automated proofreading solution for its Global Regulatory Labelling and Global Packaging departments.
At the time, 500+ proofreaders were manually reviewing packaging and marketing materials, reading and re-reading them to catch errors.
The teams hoped to find a solution that would help them get to “right first time” reviews — without disrupting existing QA processes. Other requirements included ease of use and ability to handle different types of content, from labeling and packaging to marketing and promotional materials, such as websites, presentations, brochures and direct mail.
“We wanted a tool that was easy to use and maintain, and one that was reliable and would support us in consistency of our branding and material. Above all, the tool should be suitable for integration into our existing quality control procedures.”
Martin Rous
Global Graphics Manager in Global PackagingLaunching TVT after a rigorous selection process
The teams didn’t want to implement an untested solution. Instead, they set a timeline of 12 months to compare different products.
Even though the Global Packaging team was already using TVT for labeling and packaging content verification, the tool went through the same evaluation process as the rest of the solutions.
After the initial selection, the proofreaders had a chance to try out the shortlisted products and provide their feedback.
Ultimately, AstraZeneca chose TVT and TVT Artwork for a number of reasons:
- Schlafender Hase’s expertise in the pharma industry,
- proven experience in handling marketing and advertising materials, and
- version comparison reports to keep suppliers accountable and continue improving internal QA workflows.
“Tracking reports mean more transparency in processes and higher quality of our finished products. We can see and document any variances in versions and use the reports as the basis to further raise the bar on quality. In terms of best practices, we’re now where we want to be.”
Martin Rous
Global Graphics Manager in Global Packaging100% higher outputs and lower risk of product recalls
With TVT implemented globally, proofreaders are more productive and can hold suppliers to a higher standard of accountability.
In July 2021 AstraZeneca added TVT to its global standard operating procedures (SOPs) as a best practice for labeling, packaging and promo material QA.
The proofreading teams use TVT and TVT Artwork for development and management of core product information and market product information.
When surveyed in 2021, they rated TVT 4.16 out of 5 stars and reported productivity increases of up to 100%. They praised its user friendliness and accuracy — with one respondent calling the comparison tool “perfect.”
Both teams can now move faster and work with confidence, knowing they won’t miss a critical error and can rely on the Schlafender Hase support team for guidance.
“We’re very satisfied with the level of service from Schlafender Hase. Whenever anyone needs support or wants tips, our partners at Schlafender Hase respond quickly and are very helpful.”
Martin Rous
Global Graphics Manager in Global PackagingTVT demoRaise the bar for your QA process with TVT
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