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Switching from manual to automated reviews after a client’s request
Mot.Tiff Unlimited is a multicultural marketing and communication agency that handles multilingual projects for pharma, FMCG, and tourism clients.
Before Mot.Tiff automated proofreading with TVT, their typical workflow included manual proofreading, comparing master files in Word to artwork in PDF.
For one of the clients, this included checking non-Latin characters, which made reviews very time-consuming.
Then, one of Mot.Tiff’s pharma customers asked them to use TVT in labeling and packaging projects. This suggestion became a catalyst for change.
“We have improved the quality with fewer errors from the outset, with faster proofreading and with the possibility of a full-trail audit report. The content is right first time, and the client is happy with the perfect quality and huge time savings.”
Jimmy Rouget
Production ManagerDigital workflows with full traceability and greater accuracy
Since TVT came recommended through a client, Mot.Tiff tested TVT internally and then approved its use.
Within just a few weeks, the agency was able to achieve greater first-time accuracy and complete projects faster. Thanks to TVT reports, they also had a clear view into document changes at each step of the process.
Mot.Tiff was so impressed, they started using TVT for other clients and industries.
For example, they added it to projects for a leading global manufacturer of pet foods. Because their packaging had to be translated into up to 35 languages, manual reviews took a lot of time and effort — and multiple rounds of reviews. Before using TVT, 70% of deliverables in one large project needed revisions. With TVT, a similar project had a 100% approval rate.
“Not long after implementation, we had a project similar in scale to the one earlier in which 70% of texts had to be revised. As a result of using TVT, 100% of our texts were returned from the client approved, and today any changes we make are not errors but late changes at the client’s request regarding design, colour or layout.”
Amarine Guessoum
Graphic DesignerGetting to a 100% first-time approval rate
The team at Mot.Tiff checks content faster and catches deviations before delivery.
Now Mot.Tiff completes pharma and FMCG projects faster, with fewer revisions — or none at all. And they have TVT reports to prove no deviations have made it to the documents.
With TVT, even complex multilingual projects take less time.
For example, the team can check packaging text and artwork for the pet foods manufacturer in as little as 1 minute per language version, with a 100% approval rate from the client.
“The higher quality of the end product in faster turnarounds has been an incredibly important result for us and for the customer, and the reports we generate from TVT allow us to keep an audit trail of changes to the end product.”
Amarine Guessoum
Graphic DesignerTVT demoImprove your content verification speed and accuracy
Get to right first time materials, even for complex, time-sensitive multilingual projects.
