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Previous proofreading solution slowing down the QC team
Tank Worldwide’s Quality Control team realized that their current automated proofreading solution was creating bottlenecks.
Tank Worldwide is a creative advertising agency that specializes in healthcare and wellness, with clients including the world’s largest pharmaceutical companies.
The Quality Control team at Tank WW is in charge of checking all advertising materials, from websites and emails to presentations and copy decks, usually comparing an approved Word document with a PDF. To keep track of every detail across projects — even those with tight deadlines — they used an automated proofreading tool.
But the team wasn’t satisfied with the solution. It had a steep learning curve, especially for new hires, and the support team was slow to respond when issues came up.
As Tank WW grew, the automated proofreading tool became a bottleneck for the QC team. They needed a faster, easier solution that could scale with their workload.
“By automating our proofreading, our aim was to take the “mechanical” element of word-for-word, number-for-number proofreading off the plate of the team. That way the team could focus more on high-value content elements important for advertising materials — stylistics, consistency, flow and clarity, readability, and whether it could be easily understood by the target audience.”
Alexa Jordens
Head of the Quality Control departmentFinding the right tool for the fast-paced agency world
After researching available tools, Tank WW went with TVT. One of the main selling points: an e-learning portal with short tutorials.
Schlafender Hase’s e-learning portal with short, actionable videos was one of the factors that convinced the QC team to switch to TVT. They were able to use TVT in their day-to-day proofreading almost immediately.
Now the team has more time to focus on high-value tasks specific to advertising — while TVT checks content for text and formatting deviations.
They also found new ways to use TVT beyond formatting checks, including reading order verification, using annotations and URL imports to speed up reviews, and more.
“TVT’s training platform is robust, comprehensive and well-structured into bite-sized topics. Perfect for the fast-paced agency environment. Beyond that, it's also a huge resource for current team members when they need a refresher.”
Alexa Jordens
Head of the Quality Control departmentMultiple TVT applications across content types
From checking texts for compliance with country-specific regulations to faster correction cycles, Tank WW uses TVT across multiple workflows.
The QC team uses TVT to check regulated safety information formatting in pharmaceutical advertising content, such as underlining, bolding and punctuation.
They also rely on other TVT features to speed up they workflows:
- annotated PDFs to reduce the number of correction cycles for large content pieces,
- automated checks for content discrepancies across campaigns with identical elements,
- loading documents through a simple insertion of a URL to compare online and print campaign versions, and finally,
- reading order verification to stay compliant with digital accessibility laws.
“The team can rely on TVT to pick up any deviations between documents and now focus more attention on aspects of advertising material that add higher value.”
Alexa Jordens
Head of the Quality Control departmentTVT demoMake TVT a part of your workflow to flag content deviations
Free up time to focus on high-value tasks, not tedious proofreading. Without having to worry about missing deviations.
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